eBook:Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

  • ISBN13: 9780071373586
  • Condition: New
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  • . One of the most important books of the paper I read, I recommend it “-? Spencer Johnson, author of Who Moved My Cheese” and co-author of “The One Minute Manager.” Ries and … Trout taught me everything I know about branding, marketing and product management. When I got the idea to create a very large thematic community on the web, I first thought of “Positioning “…’ – David Bohnet, president and founder of GeoCities. The first book to describe the communication problems with some skepticism, concern of public media-blitz, “positioning” a revolutionary approach to creating a “position” in a mind potential customer – who own strengths and weaknesses of the company that reflects their brand competitors.Writing in their mind, the quick style, advertising gurus Ries and Trout explain how to: Make and position of a leader in the industry so that their name and a message to cajole their way into the collective subconscious of your market – and stays there, position

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